Thursday, May 26, 2011

New technology from Colombia: Web surfing with aroma!

On May 21st an important development in the world of technology world was announced in Manizales, Colombia: USB memories capable of releasing aromas that at the same time can be controlled through a graphical interface.

After a meeting with the managers of the famous fragances company, Dior, the engineer from Manizales Juan David Pinzón identified a flaw in the digital marketing world that should be supplied. One of the major premises in advertising is to refer to the senses in the most forceful and effective way, however, so far the only digital strategies had come to touch, vision and hearing, leaving unexplored the field of smell.
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